Ginger has opened its first prototype hotel with a complete new brand identity at Panjim, Goa after an intensive repositioning exercise. Both Indian Hotel Company Limited and Tata Capital have invested in the brand.
The current portfolio of more than 45 hotels will be repositioned reflecting the new brand identity and brand promise. Ginger will introduce the 'lean-luxe' segment, the first of its kind in India.
Puneet Chhatwal, managing director and chief executive officer, The Indian Hotels Company Limited said: “The Ginger brand journey is aligned to Aspiration 2022 that defines a brandscape that addresses diverse customer segments and price points. It will be an important growth vehicle for the company and we are looking at quickly scaling up the brand to a large number of hotels across India.”
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Deepika Rao, managing director and chief executive officer, Ginger said: “The brand is slated to appeal to an on-the-go lifestyle and is anchored in the idea of seamlessness, facilitating a ‘never stop’ lifestyle. Ginger will now be an aspirational hotel chain that is also surprisingly affordable.”
The company has signed six new hotels in this financial year taking the portfolio to 56 hotels. The new openings in 2019 will be in Madgaon in Goa, Patna, Sanand, Surat, and Visakhapatnam.