Oyo Hotels & Homes, that made an entry in UAE in the first half of 2018, has reported a double-digit percentage rise in trade within the MICE (Meetings, incentives, conferences and exhibitions)  sector in the first two-months of 2019.


The rise at the start of 2019, according to the Manu Midha, Regional Head, Middle East, Oyo Hotels & Homes, could be due to the busy events and exhibitions sector in UAE.

He said, “We have observed a significant increase in trade visitors since the start of 2019 due to the busy events and exhibitions sector in UAE. Dubai’s MICE industry is currently growing at a rapid pace and leads in several aspects when compared to other global MICE hubs such as the US, UK, Europe and the Far East. On the other hand, we are confident of also seeing a spike due to the highly active sports industry.”

In UAE, Oyo has already served close to 120,000 guests from 80 plus countries in more than 20 hotels located across five Emirates and 40 homes in Dubai. The company also manages over 1,300 exclusive rooms across Dubai, Sharjah, Ras Al-Khaimah, Fujairah and Ajman.

Vartika Goel, Country Head, UAE, Oyo Hotels & Homes added, “We have also invested heavily in technology and we are currently addressing the needs of the UAE travellers through our robust technology framework. We aim to align our tech offering with Dubai’s Tourism Strategy 2022-25 which aims to steer the industry by creating a highly digitised travel ecosystem,”

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