Blankom sales and marketing manger for the Middle East region Oliver Vogel. Blankom sales and marketing manger for the Middle East region Oliver Vogel.

German company Blankom, a provider of video processing and transmission systems, will be exhibiting a new interactive IPTV-Platform at The Hotel Show in Dubai on May 18-20, 2010.

The IPTV-platform, marketed as the ‘multi.TV’, is designed for the hospitality industry — providing a range of digital and interactive media services from HDTV to internet access— and will be custom-made for each hotel’s specifications and needs.

Blankom sales and marketing manger for the Middle East region, Oliver Vogel, said: “We at Blankom believe that our ‘multi.TV’ will create a high interest in the hotel industry in the Middle East and we are looking forward to supplying our multi.TV IPTV-Platform to the region’s hotel industry.”

The ‘multi-TV’ gives hotel staff the opportunity to undertake the required management of the TV easily, remotely and individually for any room, allowing hotels to provide a customised service for each hotel guest.

A new 398-room hotel in Doha is currently in the final stages of integrating the ‘multi-TV’ into all of its rooms and the company is also working on other projects in Europe, the Middle East and Africa, said Vogel.

Blankom has been working in the Middle East market for more than 10 years and has been supplying CATV, SMATV Headends and IF-Distribution systems to both the hospitality industry and to private operations.

The company is hoping that the launch of ‘multi.TV’ will extend its reach to all hotels in the region.

Vogel added: “We believe that with ‘multi.TV’, hotels have the opportunity to generate revenue by integrating services like Pay-TV, VoD, internet-access, e-mailing — functions the guest gets charged for. The investment is good value for hotels as they can achieve profit-generation status in a very short time”.

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