Luxury amenities provider Pacific Direct has appointed George Allan from Proctor & Gamble to the position of CEO.
“I am delighted to join Pacific Direct as their new chief executive,” commented Allan. “There is so much opportunity for both the high quality brand owners and the prestigious hotel groups within this very important sector.
“Luxury hotels can benefit from providing high quality in room toiletries as part of enhancing their brand offering and the brand owners themselves can widen their appeal and reputation by linking with these world class hotels.”
He added: “I am looking forward immensely to working with key brand partners and our international customers to develop the business to new levels”.
Allan was previously managing director of the Gillette Business for Europe at major FMCG firm Proctor & Gamble. Prior to this, he looked after the company’s Duracell Batteries business and the evolution of the Duracell Bunny.
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