Gerald Lawless, executive chairman of Jumeirah Group, and Haytham S Joud, chairman of Souria Holding.
Dubai-based Jumeirah Group has signed a letter of understanding with Souria Holding to manage Jumeirah Abraj Souria, a newly planned five star hotel development located in the Baramkeh area of Central Damascus, Syria.
The property is the first to be signed by Jumeirah in Syria.
Jumeirah Abraj Souria will be part of Abraj Souria, a mixed use development covering 300,000m2 that will also contain commercial and retail components, including a shopping mall and an office tower.
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The hotel will offer 350 guestrooms and 100 serviced apartments and feature a Talise Spa, several restaurants and conference, banqueting and leisure facilities.
It is expected that the development, which aims to redefine the luxury hotel sector in Syria, will take four to five years to complete.
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