Travel website Tripadvisor has launched a new feature which provides personalised hotel recommendations based on individual preferences and previous searches.
The Just For You Feature has been in beta testing since earlier this year and has now been rolled out across all Tripadvisor-branded sites for desktops, as well as the mobile site. There are plans to introduce it to other platforms in the future.
It works by presenting users with a variety of tags allowing them to select their travel preferences when they are searching for hotels in a particular destination. There include travel style, location, price range, hotel class, amenities and brand.
---COMMENT: ARE WE OVER TRIPADVISOR?---
The feature also takes into account travellers’ previous research and contributions to the site, such as ratings and reviews.
According to Tripadvisor, this will result in better, more personalised results to help users find a more appropriate hotel for their needs and interests.
| Advertisement |
“By virtue of the insights and attributes that we’ve gathered from millions of traveller reviews and opinions, Tripadvisor is uniquely able to match travellers with their ideal hotels,” said Tripadvisor senior vice president, global product Adam Medros.
“The new Just for You feature is the evolution of hotel search on Tripadvisor and a natural extension of our ongoing efforts to make every travel-planning experience more helpful and personally relevant for our users.”
As the website collects more data about the users' preferences and experiences, from reviews, the Just For You feature will continue to adapt and improve recommendations.
“With the new feature, we can not only match a traveller with their preferred type of hotel, but we can suggest the trendy, boutique hotel located downtown with a swimming pool because we know those are the specific hotel characteristics you like,” added Medros.
Search our database of more than 2,700 industry companies
