The InterContinental Hotels & Resorts brand has sought the expertise of Fortune 500 futurist Faith Popcorn.
Popcorn's analysis focused specifically on the guest experience, service, destinations as well as hotel design.
Popcorn believes that virtual reality escapism and immersive brand experiences will shape service and guest experiences in the future of luxury travel.
InterContinental Hotels & Resorts vice president global brand strategy Simon Scoot said: “Since the launch of the brand in 1946, followed by the opening of the first hotel in Belem, Brazil, InterContinental Hotels & Resorts opened the gateway to a whole new world of glamour and discovery for a jet-set generation. 70 years on, as global travel has transformed, the InterContinental brand has evolved and adapted with it.”
Futurist Faith Popcorn commented: “Consumers will be craving immersive experiences which will allow them to indulge in luxury in both a physical and a virtual sense. By harnessing virtual reality (VR) and the constant flow of personal likes, dislikes and bio-data, hotels will be able to provide guests with once-in-a-lifetime experiences seamlessly and spontaneously—or so it will seem.”
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