Noel Massoud, Vice President Operations and Development, The Middle East, Swiss-Belhotel International
26. Noel Massoud, Vice President Operations and Development, The Middle East, Swiss-Belhotel International
The Kingdom of Saudi Arabia and Egypt have seen the most traction for this operator in the last year
In the last year, Swiss-Belhotel International has signed a slew of properties across the Middle East, including in Saudi Arabia and Egypt, marking it as a region of importance for the operator.
In Saudi Arabia, the Swiss-Belhotel Al Khobar, is expected to launch in Q4 of 2016. The 100-room property will feature two F&B outlets, plus additional retail space for rental. It will be the brand’s third property in KSA, following plans for hotels in Makkah and Riyadh.
Swiss-Belhotel International has also signed an agreement to manage a property in Alexandria, part of a mixed-use complex overlooking the Mediterranean Sea. This marks Swiss-Belhotel International’s first foray into Egypt.
Swiss-Belhotel Marseilia on Alexandria Beach will open in 2018, offering more than 200 four-star international-standard hotel rooms and apartments, over 500 residential units, and culinary and retail options.
It then signed management agreements for two additional developments in Egypt. Swiss-Belhotel International will now manage the Swiss-Belhotel and Suites Asmarat & Swiss-Belresidences Asmarat, located in the Katameya development in New Cairo. According to a company statement, this area is expected to become the new administrative and financial capital of Egypt once it is built.
Also recently signed is a management agreement for the Swiss-Belresort Batter Sea & Swiss-Belresidences Batter Sea at North Coast in Egypt. Also due to open in 2019, this project will combine 300 hotel rooms and 1000 apartments, with one-, two- and three-bedroom options available. The Batter Sea development will offer two restaurants.
By the numbers
2 Number of years in role
2 Number of years with company
6 Number of Middle East operating hotels
14 Number of Middle East pipeline hotels
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