27. Baran Turkel, Managing Director of Best Western Turkey, Middle East and Central Asia
The US-hotelier is looking at expanding with the launch of a new brand
Best Western has completed its first full year of operation following the management changes it underwent during which Baran Turkel was appointed as the managing director of Best Western Turkey, Middle East and Central Asia.
The company shifted base to Turkey, where it operates 16 hotels across the country.
In the GCC, the group currently operates three properties in the Kingdom of Saudi Arabia, two in Kuwait and one each in Bahrain, the United Arab Emirates, Oman and Qatar. The American-based hotel operator also has plans for Jordan and Morocco.
Turkel has completed his first full year in his current role, after joining the company from Marriott International where he held a senior managerial position in Turkey. In his role, Turkel has been entrusted with overseeing the Best Western’s existing properties in the GCC and Middle East along with 16 hotels in Turkey.
Best Western continues to expand globally, mainly in the Americas, where it has recently opened several new properties, and four new hotels waiting in the wings in Brazil.
Best Western has also opened hotels in Scandinavian cities and other parts of Europe.
The US-hotelier has as many as five hotel categories that address different market segments. It is also set to soon to launch its brand called Vib (or as Best Western put it, short for ‘vibrant’). This new brand will be a savvy boutique hotel targeted towards the connected traveller.
By the numbers
1.5 years in current role
9 Number of Middle East operating hotels
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