The UAE's Telecommunications Regulatory Authority (TRA) has unveiled its ICT rating called 'Tasneef' for the tourism industry.
The launch took place under the patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates and Minister of Presidential Affairs, and in presence of high officials from UAE’s tourism-based entities.
The new digital system will rate the ICT quality in tourist locations in the UAE, and the initiative aims to provide visitors with sufficient information regarding the quality of ICT services in tourist places by classifying the ICT facilities in hotels, shopping centres and restaurants, among others.
H.E. Hamad Obaid Al Mansoori, TRA director general, said in a statement: "Advancing the tourism sector's capability to provide services using smart technologies will help boost the UAE’s transition to mGovernment.
"It will help the TRA’s goal to bring a step closer the country’s vision of an electronic lifestyle, following the UAE Vision 2021 of providing a socially and culturally rich environment, managed through distinctive government services. Apart from efficient infrastructure systems to meet individual needs, it will also promote the UAE as a globally competitive nation."
He continued: "The initiative also seeks to rate the quality of services in the tourism and hospitality sector and recognise the best service providers in the country to enable customers have the highest level of ‘digital hosting’ experience and allow them to decide and choose accordingly the most suitable places to stay in the UAE."
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The TRA has identified the criteria and technical standards to assess hospitality firms according to their corresponding level of services, the response rate of the technical support team, accessibility, affordability, availability and quality of innovative ICT services.
The evaluation is based on meeting a set of standards and will include all tourist facilities, based on their tourism classification.
The assessment will use multiple methods to enable the TRA to assess the current status of ICT services in these tourism areas, such as deploying secret shoppers who would pose as customers and will report their ICT experience as customers.
The TRA will also arrange meetings with ICT experts of hotels to understand their plans as well as the most pressing challenges for them. Surveys will also be conducted to evaluate customers’ satisfaction related to digital services.
The TRA will display the evaluation results on the customer websites of tourist firms for customer information and enable them to choose the most suitable accommodation, having a clear idea about the quality of provided ICT services.
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