Are you getting the most out of your hotel's CRS?

Many hoteliers fail to take full advantage of the powerful tool, but never fear as Hotelier provides you with the top 10 ways to improve your CRS game. 

 

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1.   Understand: Many hoteliers simply don’t understand all the features offered by their CRS and underutilise them.

2.   Integrate: Can your CRS communicate with the hotel’s other systems effectively?

3.   Talk: Demand a solid relationship with your CRS supplier to stay ahead in this fast-changing market

4.   Simplicity: Choose a CRS with straightforward interfaces that everyone in the organisation can understand.

5.   Report: Incorporate your CRS reporting systems into your revenue management procedures

6.   Agility: How quickly can your CRS respond to market fluctuations?

7.   Go wide: Ensure that your CRS connects you with a wide array of channels that are geographically spread.

8.   Go solo: Develop strategies to convert visitors to your own website into customers, a channel that retains more profit per transaction.

9.   Research: This is a fast-moving area, so keep your finger on the pulse and respond appropriately.

10. Mobile: Research your clientele to ascertain the value of mobile booking systems. Do you need to embrace mobile reservations yet?