Amenities
ADA Pacific Direct
General manager Robert Dupree speaks about the company’s collaboration with French-amenity brand Lalique
What is your new launch for this year?
We have recently launched the Lalique range of hotel cosmetics.
Can you share more about this new range?
The Lalique range originates from France and is the ultimate luxury in the realm of exclusive hotel cosmetics. It is produced by Pacific Direct, member of ADA International. The Lalique Collection features artistically designed flacons, all bearing the swallow — the brand’s iconic image.
The fragrance combines notes of bergamot, ylang-ylang and warm cedar wood — appealing to both sexes. The products are available in the guise of a shower gel, body lotion, shampoo and conditioner in 30ml and 50ml bottles, and a large variety of accessories are also available. Other bottle and dispenser sizes are available upon request.
Why is this product so important for the hospitality industry?
Luxury demands in the Middle East are high. The higher the category, the more luxury a hotel guest expects. Pacific Direct has developed many collections together with renowned brands. The Lalique range was developed in partnership with the Lalique label and was specifically designed to translate the brand’s DNA into a hotel amenity format. Lalique’s products are best suited for four- to five-star hotels who want to give their guest a little extra luxury.
Any other products?
We have also launched a new range of luxury amenities in partnership with the French perfume House Annick Goutal. The collection features elegant bottles modelled on the brand’s fragrance flacon, complete with a gold cap bearing an embossing of the brand’s monogram. The range is available in 50ml luxuriously designed clear bottles, accompanied by a 50g boxed soap embossed with the Annick Goutal monogram. Other sizes such as 30ml and 100ml will be made available on request, as well as a tube format in white, with a gold cap.
When was your company established, and how long has it been in the Middle East?
ADA was founded 1979 in Kehl, Germany, and purchased Pacific Direct in 2015. Pacific Direct has been operating in the Middle East since 1991, and ADA Cosmetics since 2008. The company business is now conducted under the name of “ADA Pacific Direct”. Our company has its own research and development and we are ISO 14001:20015 certified. The company has a variety lifestyle and luxury collections, green collection, and dispenser solutions as well. ADA Pacific Direct has a well-developed international distribution and service network in more than 130 countries.
Email: pacificd@emirates.net.ae • Web: www.pacificdirect.co.uk •Tel: +971 506504695
DID YOU KNOW?
Pacific Direct has been operating in the Middle East since 1991, and ADA Cosmetics since 2008. The company now operates as “ADA Pacific Direct”.
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