Infrastructure
Aliaxis
Marketing executive Jane Jacobsen shares more about the new hospitality brochure launched by the company
What is your new product for this year?
Since our product portfolio is quite diverse, we wanted to create more dedicated marketing materials to introduce the Aliaxis product portfolio as an overall ‘behind the wall’ solution. We, hence, carried out dedicated market research in the growing sectors of the Middle East and subsequently launched our first sector-specific hospitality brochure. The brochure includes not only the entire Aliaxis range, but further outlines products of interest for hoteliers, such as self-illuminated flush plates in bathrooms and noise-reducing drainage systems.
Can you share more about this brochure?
The hospitality brochure has not been developed to simply sell our product range but to create awareness in the industry of the issues that sometimes seem hidden while a hotel is already in full operation. These include water leakage or noise complaints that could have been avoided if key issues had been considered during the design stage of a hotel. Aliaxis has dedicated significant R&D resource to benefit the hospitality sector. In the plumbing and sanitary industry many suppliers claim to follow similar European standards but it is our knowledgeable and dedicated staff that make the difference.
Why is this product so important for the hospitality industry, and why should they buy this product from you?
Hotels around the globe are dealing with environmental and reliability issues which, if poor choices are made, it can impact on ROI. Not being able to rent rooms due to water leakage badly affects the financial performance of a hotel. By making our partners aware of these issues enables them to choose the correct products and suppliers.
When was your company established, and how long has it been in the Middle East?
Aliaxis was created in 2003 as a result of a demerger of Etex Group’s plastics activities. Nevertheless, most of the companies within the Aliaxis Group have been present in their local European markets for more than 60 or 70 years.
Email: jjacobsen@aliaxis.com • Web: www.aliaxis-gulf.com •Tel: +971 43629423
DID YOU KNOW?
Most of the companies within the Aliaxis Group have been present in their local European markets for more than 60 or 70 years.
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