Zabeel House by Jumeirah, The Greens Communikey
Zabeel House by Jumeirah, The Greens was keen to engage with the local community even before it opened, and a range of focus groups with residents were hosted to understand their needs. Since then the ‘Communikey’ was born.
Luke James, the hotel’s general manager, says: “The Communikey initiative was born from an idea to bring The Greens into Zabeel House. In launching the hotel, it was important to make sure that the community was on board and that it was a space that reflected what they wanted from a ‘local’ social hub. From more than 40 focus groups with neighbours, we were able to implement their ideas, from a dog-friendly café and communal lobby area to weekend markets and outdoor cinemas.
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“Off the back of this, we now have more than 1,000 Communikey holders – a special key available for those living in the area offers discounts on F&B, special events, Native Club memberships and much more. It’s a way to give back to the community and say thanks for making us their go-to spot for after-work drinks, Saturday pool days and everything in between.”
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