Emaar's e25 initiative
With a large number of young adults ready to enter the workspace, Emaar Properties set up e25 to “establish and manage multiple ventures that shape the future of Emaar” by engaging with and encouraging young adults under 25 to be a part of the future the company is building. A number of e25’s ideas were implemented in the hospitality division, including the Pearl Pledge and Hiya.
The Pearl Pledge aims to promote the awareness of protecting and conserving the oceans, and to strengthen the adoption of sustainable water, energy and resource management practices across all the hotels, serviced residences, restaurants and leisure attractions of Emaar Hospitality Group. Hiya is Emaar Hospitality Group’s new leadership development strategy for women which aims to help achieve gender parity at the workplace.
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Another e25 project is Letswork, which jumps in the world of co-working spaces. It was the first start-up rolled out by e25, and in one year has welcomed over 3,000 entrepreneurs, freelancers and professionals to the 20 ‘pop-up’ co-working spaces in its portfolio in Dubai, Sharjah and Ajman, with many more on the way.
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