Jonathan Vadnos, Vice President, Greenfield World Trade, reveals the company’s newest products for the foodservice industry.
Foodservice Solutions
Greenfield
Jonathan Vadnos, Vice President, Greenfield World Trade, reveals the company’s newest products for the foodservice industry.
Tel: +1 (954) 202-7336 • Email: sales@greenfieldworld.com • Web: www.GreenfieldWorld.com
When was your company established?
The company began operations over 25 years ago.
How many people do you employ?
We’ve grown from four employees domestically, to more than 250 employees worldwide.
What is your current turnover?
Our turnover in terms of sales is in excess of US $200 million.
What is your company’s vision?
We follow a simple philosophy. We work with best-in-class brands and continue to carefully monitor quality through all steps of order fulfillment. Our collection of brands is a combination of direct ownership, acquisition and proprietary partnerships. Greenfield World Trade has been servicing the foodservice industry for more than 20 years. We represent over 32 international companies, manufacturing commercial restaurant equipment throughout the world.
What other news is there from your company?
In the past two years, we have acquired three companies; Bevles, Kold-Draft and Regal Ware’s Drinking Water Purification and Filtration Business Unit. Bevles is a producer of proofers, cabinets and racks for both commercial foodservice and retail markets; Kold-Draft is best known for manufacturing premium ice machines that are preferred by high-end bars, hotels and top mixologists all around the world. We have new production units from direct ownership brands such as Blakeslee, a supplier of commercial dishwashing machines ranging from under-counter to the largest flight-type warewashers available. Also, some of our proprietary partnerships will soon be releasing new products.
These include Woodstone, a brand renowned for quality cooking oven equipment. Food warming and cooling equipment brand F.W.E along with Grindmaster/Crathco, Lakeside, APW, Imperial, Eagle, Perlick, BKI and Bakers Pride. This is just a glimpse of our offerings. In addition, Greenfield has ramped up its immediate supply of local on-hand inventory, after-sales service and technical support.
What do you offer hotels above and beyond expectation?
Our experience and expertise is a result of our direct relationships with global and local consultants, international chain restaurants, world-wide hoteliers, foodservice equipment distributors and independent restaurant operators. We have a vast network of expert associates that work one-on-one with clients to provide product solutions, and ideate to overcome their greatest challenges with the ultimate goal of helping the hotelier build a profitable business.
While we have enjoyed considerable growth, we remain committed to the principles that helped build our business. Each customer is treated individually, and their needs catered to in a unique manner. There is no compromise in quality and pricing is always competitive.
Did you know?
Greenfield has acquired purification and distiller brands that require no installation, making them ideal for home and commercial usage.
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