Oliver Welschar, Global Key Account Manager, Melitta Professional Coffee Solutions talks about meeting the demands of coffee lovers. Oliver Welschar, Global Key Account Manager, Melitta Professional Coffee Solutions talks about meeting the demands of coffee lovers.

Coffee Maestros

Melitta

Oliver Welschar, Global Key Account Manager, Melitta Professional Coffee Solutions talks about meeting the demands of coffee lovers.

Tel:+49 (0)571/5049-0 • Email: professional@melitta.de • Web: melitta-professional.de

When was your company established?

The company was formed in 1908 by Melitta Bentz, who invented the coffee filter.

How many people are employed by your company?

Melitta Professional Coffee Solutions employs 693 people.

What is the company’s annual turnover?

As of 2014, the annual turnout was US $1425.77 million.

What are the latest trends in the coffee industry?

Guests have increasing standards when it comes to coffee. Coffee hasn’t changed over the years, which means the quality of the beverage in the cup has got to be consistent. Advancements and innovations in coffee makers and machines are encouraged, but only if they do not compromise its traditional flavour.

What is your best seller to the hospitality industry?

Almost all of our products do well consistently across a wide array of markets.

What new products have you launched recently?

The MelittaCafina XT 6.

What other news is there from your company?

The newly launched, fully automatic Melitta Cafina CT8 has a high hourly capacity that ensures the fastest and most efficient order processing, even during peak periods. Alternatively, it can be used in self-service mode as it is easy to operate. This allows a novice or guest to operate the machine.

What’s the main challenge for hoteliers when it comes to coffee and how do you help overcome this?

Challenging customers drive the industry to make world class coffee, in turn Melitta Cafina, keeps pushing its boundaries in search of customer satisfaction. The challenges for the professional coffee business are greater than ever: our customers consistently seek high quality, speedy, reliable beverages.

Did you know?

The first coffee filters for cafés and restaurants were launched in 1936, which is when the trade of Melitta’s equipment and services began.

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