Furniture Champs
Dubai Furniture Manufacturing Company
Sudarshan Rai, Marketing Manager, Dubai Furniture Manufacturing Company LLC discusses his latest products; the Bed Bug Repellent Mattress and a new generation of sofa bed.
Tel: +971 4 885 3929 • Email: dfmc@emirates.net.ae • Web: www.mattress-leader.com
When was your company established?
Dubai Furniture Manufacturing Co. LLC (DFMC) was established in 1993. The company has more than 200 employees.
In which locations do you operate?
DFMC is a multinational company with its corporate office in Dubai, and sister companies in the other regions, namely, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman and India. Recently, we have ventured into India, and have set up a fully-fledged manufacturing facility near Pune, India.
What’s your company vision?
It is our objective to sustain the leadership position in the premium mattress segment industry with quality, technology and customer service as the basic foundations to achieve customer satisfaction.
What are your core products/services for the hospitality industry?
We manufacture and supply mattresses, bed bases and other bedding accessories. All of our products are an outcome of superior technology, quality, innovation and craftsmanship.
What is your best selling product or service?
We have rolled out many products for retail and hospitality customers. Hospitality products are highly customised as per the need of the customer and therefore quality plays a vital role in manufacturing these products. The ever-increasing database of our loyal customers is testament to our product quality and promise.
What new products/innovations have you launched recently?
The sofa bed is a new product, which basically converts a sofa surface into a bed. Our product, to be introduced at The Hotel Show, is fully automatic and convertible. Unlike traditional sofa-cum-beds it doesn’t utilise the sofa surface for sleeping at all; instead it has a separate latex mattress fitted inside the sofa. A push of a button transforms the sofa into a twin bed, while another button transforms it back into a sofa.
Another new product, the Bed Bug Repellent Mattress is manufactured with a bed bug repellent fabric, which has been clinically tested. It is a revolutionary product because hotels and apartments are where bed bugs and pests dwell, and once a property is infested with bed bugs, it is a costly affair to get rid of the annoyance.
What new supply or service contracts have you won in the past year?
It was a busy year last year with many developments in both our retail and hospitality segments. We have been expanding our reach with new projects coming our way in the form of Hyatt Hotels, FRHI Hotels & Resorts, Hilton Worldwide, Dusit International and InterContinental Hotels Group.
What do you offer your customers above and beyond their expectations?
With our own well established manufacturing facility, we are equipped to provide excellent after-sales service. We usually conduct mattress health check-ups every six months in order to check the upkeep of the mattress, and initiate correction if required.
We provide training to hotel housekeeping staff and provide tips on mattress upkeep and cleaning as well. Usually our products outlast their warranty period, but regular check-ups help us to understand the maintenance standards adopted by the hotel.
Usage pattern of the guests helps us gauge the effect on the mattresses lifespan, so that we can provide a solution if required. Such an approach provides us an opportunity to interact with the hotel housekeeping staff and dig into customer feedback, which is critical to our product innovation and development.
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