Helly Summerly, Global Marketing & Innovation Director, Pacific Direct talks about making guests feel fresh and clean.
Bathroom Amenities
Pacific Direct
Helly Summerly, Global Marketing & Innovation Director, Pacific Direct talks about making guests feel fresh and clean.
Tel: +971 4341 8920 • Email: pacificd@emirates.net.ae • Web: www.pacificdirect.co.uk
When was your company established?
The company was founded in 1993.
How many people are employed by your company?
We employ 247 people globally.
What is the company’s annual turnover?
In 2014, our turnover was £24.7m (US $38.82mn).
What’s your company vision?
Pacific Direct is a globally recognised, fully licensed manufacturer and supplier of branded guest toiletries and luxury hotel amenities for hospitality clients in over 120 countries. We combine our exclusive partnerships with prestigious retail brands and knowledge of the hotel industry, to offer guests a superior experience coupled with world class customer service.
What are your core products?
We offer a versatile portfolio of branded luxury cosmetics, supplying hotels, cruise lines and airlines in over 120 countries.
We have partnerships with some of the world’s leading luxury brands, such as Asprey, Annick Goutal and Amouage. Each brand has a differentiating positioning and offers hoteliers a particular amenity solution, whether it’s a classic, heritage, quirky-contemporary, spa-therapeutic, eco-natural or a designer brand. We also offer a wide range of accessories to complement the hotel collections.
What new products have you launched recently?
In partnership with Floris, British family perfumers since 1730, we’ve developed a range of elegant bottles recalling the classic Floris bottle shape and pleat-wrap soap, featuring the bestselling fragrance, Cefiro.
We have also launched the Annick Goutal Luxury Hotel Collection modelled on the brand’s fragrance flacon, featuring the bestselling fragrance Eau d’Hadrien.
What other news is there from your company this year?
In order to offer customers an alternative to the Amouage Dia fragrance, we will be launching Amouage Honour which is one of the brand’s bestselling fragrances. We have also partnered with Lalique and are pleased to be launching an intricate and artistic amenities range at the end of this year.
What is your best seller?
We offer a range of brands and see different needs and preferences across the regions. However, our 30ml ranges seem to appeal most.
What do you offer hotels above and beyond expectation?
We offer over 20 years’ service in the hotel amenities market, with global manufacturing capabilities in the UK, Central Europe, the US, the Middle East and Asia Pacific. We have the ability to build and sustain successful partnerships between the customer and the brand thanks to talented people with sales, marketing and new product development expertise as well as a qualified customer service team always ready to exceed customer expectations. We are committed to minimise the impact of our operations on the environment, and offer gold standard quality controls in rigorously audited sites.
Did you know?
Pacific Direct will be offering an “artistic” amenities range next year.
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